do you read newspapers?

FROM THE NEWS 6 It is a very long time since I last read a hard copy newspaper. Why would I? In Western Australia where I live the daily newspaper is the WEST AUSTRALIAN a rag that survives on opinion, conjecture, sensationalism, salaciousness  and beat ups. Then we have the Australian which whilst well written […]

FROM THE NEWS 6 It is a very long time since I last read a hard copy newspaper. Why would I? In Western Australia where I live the daily newspaper is the WEST AUSTRALIAN a rag that survives on opinion, conjecture, sensationalism, salaciousness  and beat ups. Then we have the Australian which whilst well written is a mouth piece for its owner. Fortunately there is still the Financial Review. I read it, every day – but not in hard form. I read it online several times a day Why would you read a hard copy newspaper when, online publications; Are greater in number Updated at least hourly Able to carry video Easier to search This is perhaps why hard copy newspaper advertising revenue is in freefall whilst online advertising is growing just as rapidly Do hard copy newspapers have a future? Does hard copy publishing have a future? From a…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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