why is tony abbott failing? how can he succeed?

3 principles essential for all leaders Like the majority of Australians, according to the latest polls, I do not like Tony Abbott My dislike of the Prime Minister stems not from his policy so much as his lack of vision and the absence of an apparent ethical framework. In this regard, I cannot speak for […]

3 principles essential for all leaders Like the majority of Australians, according to the latest polls, I do not like Tony Abbott My dislike of the Prime Minister stems not from his policy so much as his lack of vision and the absence of an apparent ethical framework. In this regard, I cannot speak for the rest of the country I would argue, however, based on the polls that the majority of Australians have never liked Tony Abbott. I would argue that at the last election rather than Abbott winning – a hapless, divided, ‘rudderless’ (if you will pardon the pun), erratic and dysfunctional ALP lost the election People voted for the best or least worse of two options I would argue that this lack of popularity on Abbott’s behalf has contributed significantly to his lack of success over the last 18 months. Certainly, there has been little if any…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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