why don’t builders ask themselves….?

3 big questions for builders, developers and many others The latest building  statistics – November 2014 –  highlight a 2.6% decline in approvals and a 2.2% decline in the total value of loans This is particularly concerning at a time when the economy is depending on the building industry to fill the void left by […]

3 big questions for builders, developers and many others The latest building  statistics – November 2014 –  highlight a 2.6% decline in approvals and a 2.2% decline in the total value of loans This is particularly concerning at a time when the economy is depending on the building industry to fill the void left by the slowdown in the mining industry This must also be concerning for the builders and developers who would like to see the recent improvement in approvals and therefore sales continue. It is not however so concerning to builders or developers that they will recognise the importance or potential of innovation Look in the NEW HOMES or REAL ESTATE sections of Saturday’s newspaper and three things will become immediately apparent: Many project builders are still too dependent on old media Most project builders are still offering product that is difficult to differentiate Most project builders still…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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