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can you realise the development opportunities?

Tuesday, January 20, 2015

3 suggestions for developers and the rest of us In response to my post entitles ARE WE MISSING OPPORTUNITIES I was asked what action developers might take in a conservative finance and regulatory environment Let me say up front that I am not a developer but I do understand the financing and regulatory constraints. These […]

3 suggestions for developers and the rest of us In response to my post entitles ARE WE MISSING OPPORTUNITIES I was asked what action developers might take in a conservative finance and regulatory environment Let me say up front that I am not a developer but I do understand the financing and regulatory constraints. These are not easy issues to address. I would also not that my comments in the original post whilst relevant to most developers do not apply to all Three things I think we can all learn from the successful practises of Steve Jobs are: Don’t follow the leader Become customer focused Embrace the principles of innovation Rather than following the market I believe too many developers, not unlike other business people, follow industry trends rather than understanding consumer needs and wants Following on from this I believe that developers need to understand their market and develop…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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