3 points about ethical marketing You only have to watch an episode of THE CHECHOUT on ABC to appreciate why many people view marketing as an unethical practice. Ask yourself, as indeed the viewers of THE CHECKOUT are asked to do: Is it ethical to sell fast food with no food value but very high […]

3 points about ethical marketing You only have to watch an episode of THE CHECHOUT on ABC to appreciate why many people view marketing as an unethical practice. Ask yourself, as indeed the viewers of THE CHECKOUT are asked to do: Is it ethical to sell fast food with no food value but very high calories to fat children? Is it ethical to sell vitamins that do nothing at all except enrich urine? Is it ethical to suggest that bacon is GLUTEN FREE when there is no gluten in bacon? Certainly it is ethical to make fast food available to kids, but should we promote it? It is surely fair enough to sell vitamins but is it unethical to claim non-existent benefits It is for most ethical to sell and consume bacon, but is it ethical to claim that the bacon has an added benefit that is not relevant since…