what can we learn from ubs?

3 lessons and 3 observations There was a story in yesterday’s Financial Review regarding the Union Bank of Switzerland moving away from small retail clients to focus on larger clients. Apparently this decision has been driven by a range of factors including regulation and declining margins for smaller retail customers So, is there a message […]

3 lessons and 3 observations There was a story in yesterday’s Financial Review regarding the Union Bank of Switzerland moving away from small retail clients to focus on larger clients. Apparently this decision has been driven by a range of factors including regulation and declining margins for smaller retail customers So, is there a message here for all of us? Quite possibly! I certainly take the view that: Our resources are best devoted to profitable sectors There will be an increasing trend towards focusing on niches There are services better provided by automated online capabilities Very few of us are not aware of the importance of continually assessing the profitability of each sector of the business. Fewer I suspect are sufficiently focused on dropping business that is profitable but does not achieve a desirable level of profitability There is worldwide an increasing trend towards focusing on niches, understanding those niches,…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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