3 dangers, 3 questions and 3 thoughts There was an article in Fridays Financial Review addressing why retailers in Australia are still struggling. I am sure all the reasons discussed are valid. I am equally sure however that mediocrity is a factor The American marketing commentator once suggested that there are few things worse than […]

3 dangers, 3 questions and 3 thoughts There was an article in Fridays Financial Review addressing why retailers in Australia are still struggling. I am sure all the reasons discussed are valid. I am equally sure however that mediocrity is a factor The American marketing commentator once suggested that there are few things worse than mediocrity. He asked: When is the last time you said to a friend, you must go to this restaurant, the service is really mediocre? When is the last time you said to a friend, you really should buy this suit, it is really mediocre? When is the last time you suggested to a friend, you should try this book store, the range is really mediocre? The fact is we do not recommend businesses that are mediocre Indeed, I would ask, can you remember the last time you experienced mediocre service or purchased a mediocre product?…