is boardroom entitlement part of our problem?

3 community example and three business examples There is a lot said these days about the ‘sense of entitlement’ in Australia today. Indeed, our ‘national sense of entitlement’ is often blamed for many of the nation’s economic woes. I agree. I think the sense of entitlement in Australia is a major issue and I agree […]

3 community example and three business examples There is a lot said these days about the ‘sense of entitlement’ in Australia today. Indeed, our ‘national sense of entitlement’ is often blamed for many of the nation’s economic woes. I agree. I think the sense of entitlement in Australia is a major issue and I agree with those who suggest that this needs to be addressed. I agree with: The government when it suggests that unemployment benefits are a safety ned and not an entitlement for people who want to cruse until they find their ‘ideal job’ The economic rationalists who suggest that that people with homes valued in the millions of dollars are not automatically entitled to an aged pension The metropolitan dwellers and business people who suggest that farmers are no more entitled to handouts than many other businesses These are just some of the many illustrations of the…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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