what will the 9 million homes look like?

3 observations and 3 opportunities The Intergenerational Report suggests that Australia will need 9 million more dwellings between now and 2055. Setting aside the questions about the validity and efficacy of this report, there is little doubt that a large numbers of homes will be built over the next few years generating a large amount […]

3 observations and 3 opportunities The Intergenerational Report suggests that Australia will need 9 million more dwellings between now and 2055. Setting aside the questions about the validity and efficacy of this report, there is little doubt that a large numbers of homes will be built over the next few years generating a large amount of work fot builders and demand from developers. While this is happening three observations have struck me: Recent research shows that the number of apartments being built in New South Wales now exceeds the number of houses being built. The level of home ownership in Australia continues to decline in Australia with recent research suggesting it has declines 10% over the last 20 years. The Australian population is becoming increasingly diverse and the demographic and psychographic mix is changing faster than ever. The first of these observations gives me heart in that apartment’s: Are less…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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