3 strategies and 3 alternatives It seems to me that many businesses spend a great deal of time reacting to market volatility. Australian businesses like so many around the world, when confronted with volatility seem to opt for one of the following: Put their ‘heads down’ and wait for it to blow over. Cut costs […]

3 strategies and 3 alternatives It seems to me that many businesses spend a great deal of time reacting to market volatility. Australian businesses like so many around the world, when confronted with volatility seem to opt for one of the following: Put their ‘heads down’ and wait for it to blow over. Cut costs and try to weather the storm as best they can. Implement strategies to drive revenue is less volatile areas. But are these the best approaches? I would argue not! I would argue that these strategies are less than optimal because: Volatility is no longer an infrequent occurrence and is largely here to stay. Driven by disruptive innovation volatility is likely to increase in the years ahead. Volatility brings with it opportunities that are better embraced than ignored. I would argue that rather than fight or defend against volatility business are better advised to understand, embrace…