do others see the leader you see (in you)?

3 judgements in 30 seconds Many of us like to think of ourselves as a leader and as exhibiting leadership qualities. Many of us see a leader when we look in the mirror, but do others see that same leader? Setting aside issues relating to the definitions of ‘leadership’, this question might better be framed […]

3 judgements in 30 seconds Many of us like to think of ourselves as a leader and as exhibiting leadership qualities. Many of us see a leader when we look in the mirror, but do others see that same leader? Setting aside issues relating to the definitions of ‘leadership’, this question might better be framed as follows – DO PEOPLE SEE US AS WE SEE OURSELVES? We here is the challenging news. Research has shown time and again that people determine what they see and how they see you in around 30 seconds of meeting you. Further having made the initial determination all input viewed subsequently is seen through the prism of the initial determination. Having made a subjective decision on the basis of scant information we then view all subsequent information in a way that enables justification of our initial determination. This is not to say that people do…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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