3 West Coast attractions I watched a quarter of AFL football on Saturday afternoon. Not a common occurrence for me, but I was down on the farm, I was tired and it was raining. Congratulations to the Bulldogs by the way. During the course of my viewing I saw three of four commercials for a […]

3 West Coast attractions I watched a quarter of AFL football on Saturday afternoon. Not a common occurrence for me, but I was down on the farm, I was tired and it was raining. Congratulations to the Bulldogs by the way. During the course of my viewing I saw three of four commercials for a business called – West Coast Leasing and Finance, about whom I know nothing. They promoted three benefits in their commercials: Unlike the banks we WANT to talk to you Your PARTNERS in prosperity 90 years in business This brought me to ask three questions: Who cares if they WANT to talk to me? All I care about is – WILL THEY GIVE ME THE LOAN I WANT AT THE RATE I WANT? Who wants a partner? All I care about is – WILL THEY GET ME THE LOAN I WANT AT THE RATE I WANT?…