3 questions to ask CORONA The next time you consume a Corona beer ask yourself, or better still ask Corona: Does the beer taste better with the lime in the neck? Why do you put lime in the neck of a Corona and not another beer? Why does Corona advertise putting lime in the neck […]

3 questions to ask CORONA The next time you consume a Corona beer ask yourself, or better still ask Corona: Does the beer taste better with the lime in the neck? Why do you put lime in the neck of a Corona and not another beer? Why does Corona advertise putting lime in the neck of the beer? I don’t drink alcohol, but when I did, I quite enjoyed a Corona and I always put lime in the neck. The fact is however, like most drinkers, I was not at all sure that it enhanced the flavour or even if it made a difference. The reason we put lime in the neck of a Corona beer is because Corona advertising told us to. Corona told us to, because they wanted to create a ritual to associate with the Corona brand, on the basis that rituals : Enhance the customer experience.…