3 lessons from NIKE It is generally accepted that there are three factors that drive purchase behaviour: History Marketing Others We all bring to each and every purchase decision our experiences and the things we have learned over time. This in turn impacts on our purchase behaviour. We are all impacted by the marketing we […]

3 lessons from NIKE It is generally accepted that there are three factors that drive purchase behaviour: History Marketing Others We all bring to each and every purchase decision our experiences and the things we have learned over time. This in turn impacts on our purchase behaviour. We are all impacted by the marketing we see hear and generally come into contact with. Branding in particular impacts on our purchase behaviour. We are increasingly impacted by what other people say about a potential purchase – to our face, online and in the general media. In the beginning (whenever that was) our experiences were the major factor in influencing purchase decisions. From the 1950’s the impact of marketing has been profound. Today the pendulum has shifted in favour of what others say. Today, there is no more powerful influences that OTHERS as outlined in: Personal contact Social media Traditional media We…