3 lessons for ALL RETAILERS We often hear people suggest that after a rough day they need some ‘retail therapy’. But is there such a thing a retail therapy? Can shopping have a therapeutic effect? Can the concept of retail therapy be leveraged? The answers to these questions are: Yes Yes Yes A study at […]

3 lessons for ALL RETAILERS We often hear people suggest that after a rough day they need some ‘retail therapy’. But is there such a thing a retail therapy? Can shopping have a therapeutic effect? Can the concept of retail therapy be leveraged? The answers to these questions are: Yes Yes Yes A study at University of Michigan looked at the impact of shopping on sadness and anger. The research found a direct and significant relationship between the reduction of sadness and the act of shopping, or choosing items to purchase. People who had a dose of shopping or choosing items to purchase experienced a reduction in sadness. The research did not however find a relationship between a reduction in anger and the act of shopping or choosing. People who started angry when they went shopping remained so after shopping, and to a similar extent. So why did shopping reduce…