3 lessons regarding LINKED IN Social media is the flavour of the decade. Indeed, I cannot think of an issue that has received more attention in the business and general media in recent years. Most of the media coverage has considered three broad categories of social media: Consumer to consumer Business to consumer Business to […]

3 lessons regarding LINKED IN Social media is the flavour of the decade. Indeed, I cannot think of an issue that has received more attention in the business and general media in recent years. Most of the media coverage has considered three broad categories of social media: Consumer to consumer Business to consumer Business to business There is of course a fourth – consumer to business – which is talked about much less. This will be the focus of a future blog article. Consumer to consumer social media is largely about entertainment and socialising, although there is also an element of referral that is important to business. Business to consumer social media tends to be about commerce, with consumer to business also having commercial implications. Business to business social media is almost exclusively about commerce. It is this category of social media that I most question the effectiveness of. I…