3 way of thinking – drawing on Robinson, de Bono and Godin. Human beings, including business people, are emotional beings. We all are. What is more, our emotions are hindering effective decision making. A 55 year old living in Australia who is thinking rationally would not go out and buy a Ferrari. That is not […]

3 way of thinking – drawing on Robinson, de Bono and Godin. Human beings, including business people, are emotional beings. We all are. What is more, our emotions are hindering effective decision making. A 55 year old living in Australia who is thinking rationally would not go out and buy a Ferrari. That is not to say that there are not good reasons for this individual to buy such a vehicle, it is just that such a purchase is no more rational than the belief that perpetual growth is possible in a world with constrained resources. Human beings, including business people, are all too accepting of ‘accepted truths’. Socialisation is alive and well, living in all of our suburbs. There is a common view that the more choice that purchasers are offered in a retail environment, the more satisfied they will be and the more likely they will be to…