3 overlooked issues and 3 recommendations Like beauty, quality is in the eye of the beholder. Quality is not an absolute concept, and at the risk of overdoing the platitudes – ones man’s meat is another man’s poison. If I had a dollar for every commercial I have seen that claims to be offering a […]

3 overlooked issues and 3 recommendations Like beauty, quality is in the eye of the beholder. Quality is not an absolute concept, and at the risk of overdoing the platitudes – ones man’s meat is another man’s poison. If I had a dollar for every commercial I have seen that claims to be offering a quality product or service, I would be a wealthy man. The fact is however: Quality no longer has resonance with consumers – as it is so over used. Quality is no longer a motivator – as it has not tangible meaning. Quality is not an absolute term – meaning different things to different people. I would argue that when addressing quality in advertising it is much more effective: To avoid the word QUALITY altogether – allowing people to draw their own conclusion. Demonstrating quality by way of the critical features of the product or service.…