2.2% spend on innovation

3 keys to innovation in your business This year expenditure by the Australian government on science and innovation has fallen to 2.2% of the budget – the lowest level since 1984/85., according to Fairfax Media. I would argue that this reflects the low priority place by the Australian government and Australian business has placed on […]

3 keys to innovation in your business This year expenditure by the Australian government on science and innovation has fallen to 2.2% of the budget – the lowest level since 1984/85., according to Fairfax Media. I would argue that this reflects the low priority place by the Australian government and Australian business has placed on innovation, despite all of the rhetoric. I would argue that despite all of the claims that Australia is an innovative nation, the facts as reflected in expenditure say something very different. This is supported by all of the anecdotal information available to me including the comments of business people I meet. I was recently involved in a discussion on the AICD Linked In forum where a number of contributors talked of their concerns about appointing lateral thinkers to company boards. These comments together with many others I have read suggest some resistance to lateral thinking.…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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