3 benefits of critical thinking It is commonly suggested that people shop online dur to price or in search of lower prices. The fact is however in the plethora of studies I have reviewed: Only one found price to be the number one factor. A number found it to be the 2nd most important factor. […]

3 benefits of critical thinking It is commonly suggested that people shop online dur to price or in search of lower prices. The fact is however in the plethora of studies I have reviewed: Only one found price to be the number one factor. A number found it to be the 2nd most important factor. Most rated it as the 3rd to 5th most importance factor. What is more empirical evidence supports these finding. Further on mass the evidence suggests that price is a much more complex issue that most marketers think. The common intuition is wrong, as are the common intuitions about choice, the age of e-commerce users, the value of press advertising, and so many other issues. A senior academic with corporate clients all around the world once told me of his reluctance to do business with Australia businesses on the basis that so many executives ‘know everything’.…