Building loyalty with 5% more customers would lead to an increased average profit per customer of between 25% and 100% (The Loyalty Effect) Only 26% of millennials said they prefer brands their friends use (NewsCred) The most important driver of brand loyalty for millennials is a great product at 77%, followed closely by brand recognition and […]

Building loyalty with 5% more customers would lead to an increased average profit per customer of between 25% and 100% (The Loyalty Effect) Only 26% of millennials said they prefer brands their friends use (NewsCred) The most important driver of brand loyalty for millennials is a great product at 77%, followed closely by brand recognition and trust at 69% (NewsCred) Just 25% of US consumers consider brand loyalty as something that impacts their buying behavior (Ernst & Young) 70% of members agree that they’d modify when and where they make purchases in order to maximize the benefits received (Bond) 64% of members agree that they’d modify what brands they purchase in order to maximize the benefits received (Bond) 49% of members agree they spend more with brand now vs. pre-membership (Bond) 44% of customers agree that it would be easy to replace the program with a competitor’s program (Bond) “Fully engaged”…