DON’T WASTE MONEY ON SOCIAL MEDIA A lot of money is wasted on social media. A lot of time is wasted on social media. I have wasted both time and money trying to build my brand on social media. Fortunately most of the time and money I have wasted was spent getting it right, so […]

DON’T WASTE MONEY ON SOCIAL MEDIA A lot of money is wasted on social media. A lot of time is wasted on social media. I have wasted both time and money trying to build my brand on social media. Fortunately most of the time and money I have wasted was spent getting it right, so in truth, it was no so much wasted but invested – with a long term return in mind. My mistakes have given me a great deal to teach others. The fact is – social media is not essential to branding, but many businesses use social media in the marketing in a way that has a direct impact on their brand. Recent statistics suggest that social media utilisation stands at: 77% for big businesses. 48% for medium businesses. 36% for small businesses. Social media can be a very effective tool for building a brand, whether that…