EVERYONE WANTS TO BE NORMAL – EVEN IF THEY SAY OTHERWISE On most things some 68% of people are within one standard deviation of ‘normal’. What is more, are despite what many may think of themselves and certainly say of themselves, most people want to be normal, or at the very least feel normal. Even […]

EVERYONE WANTS TO BE NORMAL – EVEN IF THEY SAY OTHERWISE On most things some 68% of people are within one standard deviation of ‘normal’. What is more, are despite what many may think of themselves and certainly say of themselves, most people want to be normal, or at the very least feel normal. Even teenagers who say  they want to be or are ‘individuals’ actually want to be normal. Certainly teenagers might dress differently to the previous generation and the next generation, but in the main they do not dress differently to each other. They want to be normal and fit into their cohort. Normality is one of 25 drivers of human behaviour I will address over the next five weeks. As outlined in the lead article to this week’s THE REPORT, normality (or the inherent desire to be normal) is a critically important driver of human and therefore…