ESTABLISHING CONSISTENCY CAN DELIVER SIGNIFICANT BEHAVIOUR CHANGE Two groups of people in the USA were asked to erect a road safety sign in their front garden. The first group was simply asked to help the cause by placing the large sign in the desired place. The same request was made of a second group who […]

ESTABLISHING CONSISTENCY CAN DELIVER SIGNIFICANT BEHAVIOUR CHANGE Two groups of people in the USA were asked to erect a road safety sign in their front garden. The first group was simply asked to help the cause by placing the large sign in the desired place. The same request was made of a second group who had already agreed to help a month or so earlier, by placing a small post card in the front window of their homes. The results were stunning. The second group were 400% more likely the agree to place the sign in their front garden. That is – those people who had helped previously, albeit in a much smaller way were 4 times more likely to help again. These findings points to the: Power of consistency in persuading people to behave in a manner consistent with their previous behaviour Influence of relatively small prior actions on…