CONNECTING WITH PEOPLE IS A MAJOR DRIVER OF CONSUMER BEHAVIOUR Research psychologists have found a direct relationship between loneliness and life expectancy. Periods of prolonged loneliness can shorten life expectancy by up to 14 years according to recent research. Neurologists have found that the need for human to connect, like all mammals is hard wired […]

CONNECTING WITH PEOPLE IS A MAJOR DRIVER OF CONSUMER BEHAVIOUR Research psychologists have found a direct relationship between loneliness and life expectancy. Periods of prolonged loneliness can shorten life expectancy by up to 14 years according to recent research. Neurologists have found that the need for human to connect, like all mammals is hard wired in the brain. Humans, like all mammals need to connect: Maintain mental health. Achieve happiness Realise their potential. The relationship between connecting and happiness is well established with the link being made in a large number of studies. Humans who lack emotional or mental health and fail to achieve happiness are much less likely to achieve their potential. The recognition by business of the need to connect and the potential of relationships to create business models is evidenced in: Bars and night clubs Social media Dating sites Research has shown time and again that it…