THERE ARE NO SILVER BULLETS – AVOID PEOPLE WHO OFFER THEM Branding, marketing and communication have a history of silver bullets – supported by a litany of snake oil salesmen and women selling them. In the 1950s advertising itself was the silver bullet. Mad Men were the solution to everything. In 1960 PR was the […]

THERE ARE NO SILVER BULLETS – AVOID PEOPLE WHO OFFER THEM Branding, marketing and communication have a history of silver bullets – supported by a litany of snake oil salesmen and women selling them. In the 1950s advertising itself was the silver bullet. Mad Men were the solution to everything. In 1960 PR was the silver bullet. Reputation management, media engagement and FREE publicity were the new magic. In the 1980 direct marketing was the silver bullet. Direct marketing was seen as revolutionary – potentially cutting the waste in communication. By 2000 websites were the silver bullet. To succeed all you needed to do was have a website – albeit what we would consider today to be a pretty basic offering. IN 2005 CRM was the silver bullet.  While I would argue that CRM is just an extension of direct marketing the snake oil salesmen and women presented it as…