MYTH 2 – MARKETING IS ALL ABOUT NETWORKING There is an all too common view within the professional services that marketing is all about networking. There is a view that marketing professional services is all about: Attending networking events. Board room lunches. Club memberships. I would argue however that marketing is not all about networking […]

MYTH 2 – MARKETING IS ALL ABOUT NETWORKING There is an all too common view within the professional services that marketing is all about networking. There is a view that marketing professional services is all about: Attending networking events. Board room lunches. Club memberships. I would argue however that marketing is not all about networking – and given the extent to which many professional service providers are: Reluctant to network (doing anything else but), Find excuses not to network (hiding behind – I’m too busy) Often lack the skills needed to network. I am not, of course suggesting that networking is not important or cannot help the business development process.  Networking can be a very powerful marketing tool if addressed: With skill. I would argue however that: Marketing is so much more than networking. Marketing need not involve traditional networking. Board room lunches and events are grossly over rated. Effective…