FEW SAY IT – BUT DEEP DOWN MANY ACT ON IT Why do you think there are more bullet points and shorter paragraphs in online communication? Why do you think it is that trash TV like A Current Affair and Today Tonight have shortened their average story length from 6 minutes to three minutes? I […]

FEW SAY IT – BUT DEEP DOWN MANY ACT ON IT Why do you think there are more bullet points and shorter paragraphs in online communication? Why do you think it is that trash TV like A Current Affair and Today Tonight have shortened their average story length from 6 minutes to three minutes? I would argue that it is because we are less patient and focused than we ever were. Research suggest that we make assessments about people we meet in around 30 seconds and then use the rest of our time rationalising that assessment. In 2015 consumers are increasingly impatient about: The speed of service – and waiting. Barriers to purchase – including getting served. Lack of availability – with a brand not in stock. They will change brands at the drop of the hat and may well be lost for ever. Why is it that we are…