are you disconnected?

MOST OF US ARE MORE DISCONNECTED THAN WE HAVE EVER BEEN Having written an article previously about how connected we all are – please indulge me by answering the following questions: • When is the last time a service attendant filling your car with petrol engaged you in conversation? • When is the last time […]

MOST OF US ARE MORE DISCONNECTED THAN WE HAVE EVER BEEN Having written an article previously about how connected we all are – please indulge me by answering the following questions: • When is the last time a service attendant filling your car with petrol engaged you in conversation? • When is the last time you felt connected to the person behind the counter at a counter service café? • How many people no longer strike up a conversation with the checkout person in the supermarket – particularly given the self-service option we are being forced to accept? On the other side of the equation: • Do you remember going into the liquor store and having the owner greet you by name before telling you that the latest shipment of your favourite wine is coming in? • Do you remember when the waiter in the café came up to you…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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