DO GENDER STEREOTYPES STILL HAVE A ROLL IN MARKETING? I recall my first lecture in statistics in my first year of university. The lecturer, a real identity in the Department of Psychology, started opened his lecture – ‘ladies and gentlemen, be clear, men and women are not equal’. While he was clearly throwing a grenade […]

DO GENDER STEREOTYPES STILL HAVE A ROLL IN MARKETING? I recall my first lecture in statistics in my first year of university. The lecturer, a real identity in the Department of Psychology, started opened his lecture – ‘ladies and gentlemen, be clear, men and women are not equal’. While he was clearly throwing a grenade into a female dominated lecture hall – this lecture was, of course also stating a fact. Indeed, as he went on to say – no two people are equal, given that equal implies – the same – and no tow people are the same. That is not to deny of course the importance of equality of opportunity, which by the way he clearly supported. The fact is, not two people are the same – and men and women are different. Men and women have many similarities, and their access to equality of opportunity should be…