do you know what i want?

WHAT I WANT SEEMS TO CHANGE FROM DAY TO DAY. CAN YOU UNDERSTAND WHAT I DON’T? Do you really know who you are and what you want? Do you find that what you think you want varies from day to day and circumstance to circumstance? Do you have days when you embrace balance in life […]

WHAT I WANT SEEMS TO CHANGE FROM DAY TO DAY. CAN YOU UNDERSTAND WHAT I DON’T? Do you really know who you are and what you want? Do you find that what you think you want varies from day to day and circumstance to circumstance? Do you have days when you embrace balance in life and other days when you embrace the importance of focus? Do you have days when family is you priority and then other days when you view business success and rationalise your long hours by saying you are providing for the family? Do you have days when you fight to establish that security that Maslow said so much about and other days where you want to self-actualise and chase adventure? If your answer to these questions is yes – consider this – you are no different to anyone else and that creates a nightmare for marketers…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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