THE LINE BETWEEN ACHIEVABLE AND UNACHIEVABLE, REASONABLE AND UNREASONABLE IS BECOMING BLURRED When I left home, my expectation was for a cheap old house that I could share with two or three mates – and a car that would get me from A to B. When my son left home his expectations were for a […]

THE LINE BETWEEN ACHIEVABLE AND UNACHIEVABLE, REASONABLE AND UNREASONABLE IS BECOMING BLURRED When I left home, my expectation was for a cheap old house that I could share with two or three mates – and a car that would get me from A to B. When my son left home his expectations were for a 2 bedroom unit with views and a modern kitchen that he could bring supermodels home to – and a car that was no more than a week old. Now, I take some of the responsibility for these expectations and the gap between what was reasonable and achievable and – what was not. That said, recent study found the following expectations of consumers in general: Constant career progression. Ongoing income increases. Constantly increasing quality of life. Constantly progressing technology More recently economic data suggests that these expectations, while possible reasonable, and simply not achievable. There is…