I WILL NOT BUY IF THEV REWARD IS NOT BIG ENOUGH AND WILL NOT BUY AGAIN IF IT IS NOT DELIVERED I was for three years the Chairman of Days of Change, an organisation encouraging people to live more sustainably. While we had some success, I was consistently concerned about the number of caring people […]

I WILL NOT BUY IF THEV REWARD IS NOT BIG ENOUGH AND WILL NOT BUY AGAIN IF IT IS NOT DELIVERED I was for three years the Chairman of Days of Change, an organisation encouraging people to live more sustainably. While we had some success, I was consistently concerned about the number of caring people we could not get on board. I could not understand why living more sustainably was not attractive to everyone. Sure, it takes a bit of effort, but the rewards are big. Sure you have to change a few things, but quality of life is not impacted that much. My desk research and discussions with the market led me to conclude that this is a very complex issue involving a range of factors. Two of those factors were: Knowing they are having an impact. Understanding the proof of that impact. In this case – the additional…