13.9 MILLION ACTIVE AUSTRALIAN USERS AND GROWING YouTube is often not considered when thinking about social media channels. It is, however, one of the most important social media channels with 13.9 million active users in Australia alone. Indeed, the statistics regarding YouTube are phenomenal: 1 billion active users world wide 4 billion videos posted each […]

13.9 MILLION ACTIVE AUSTRALIAN USERS AND GROWING YouTube is often not considered when thinking about social media channels. It is, however, one of the most important social media channels with 13.9 million active users in Australia alone. Indeed, the statistics regarding YouTube are phenomenal: 1 billion active users world wide 4 billion videos posted each day 6 billion hours of video viewed each month Limited demographic information is available on YouTube, however, in Australia users are: 52% – male 51% – 13-43 years Also in Australia: More than 30% of all online content is video (rising to 90% in the years ahead) 48 hours of video are uploaded every minute The strengths of YouTube include: Massive and growing audience Focus on video in the age of video Powerful Google ownership – assisting SEO 1 in 4 videos shared Great search capabilities Easy to incorporate into business website The weaknesses of…