5 MILLION ACTIVE USERS IN AUSTRALIA AND GROWING I don’t hear many business people talking about Instagram, which is a concern given its growing influence in the social media space. It is the fastest growing photograph and video sharing social media channel in Australia and around the world. Some 5 million Australians are now active […]

5 MILLION ACTIVE USERS IN AUSTRALIA AND GROWING I don’t hear many business people talking about Instagram, which is a concern given its growing influence in the social media space. It is the fastest growing photograph and video sharing social media channel in Australia and around the world. Some 5 million Australians are now active users of Instagram. Their activity on Instagram can be summarised as follows: Average number of people followed – 150 Average number of followers – 251 Average number of video posts per week – 1.4 Average number of photo posts per week – 2.8 Average number of users active every day – 70% In 2014 Australians posted 800,000 videos on Instagram Internationally, Instagram is arguably the fastest growing social media channel, having recently past 300 million active users, more than Twitter. The available evidence suggests that Instagram will become increasingly popular in Australia in the years…