please do not make me think

HUMAN BEINGS ARE NOT AT ALL GOOD AT ENTERTAINING THEMSELVES In a series of experiments in 2014 a number of sample groups were asked to entertain themselves for 6 to 15 minutes – setting aside all distractions. The first six groups studied found this very difficult indeed, with 58% rating the level of difficulty above […]

HUMAN BEINGS ARE NOT AT ALL GOOD AT ENTERTAINING THEMSELVES In a series of experiments in 2014 a number of sample groups were asked to entertain themselves for 6 to 15 minutes – setting aside all distractions. The first six groups studied found this very difficult indeed, with 58% rating the level of difficulty above ‘somewhat difficult’. In a seventh group, in addition to a similar finding regarding the level of difficulty, it was found that 32% of people cheated – secretly listening to music or playing with their mobile phone. One respondent in the sample practised origami. In an eighth sample, respondents were given the option of giving themselves a small electric shock while they were supposed to be lost in their thoughts with no distractions. In this group 25% of women and 66% of men would rather be distracted by shocking themselves than spend time in quiet thought.…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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