my time is more important than yours

HOW DARE BUSINESSES THINK THEIR TIME IS MORE IMPORTANT THAN MINE This weeks THE REPORT addresses 5 issues pertinent to offering the service customers demand. Do you ever get the feeling that most of these efficiency initiatives or labour saving devices, so often presented as being for YOUR convenience, take up your time, save you […]

HOW DARE BUSINESSES THINK THEIR TIME IS MORE IMPORTANT THAN MINE This weeks THE REPORT addresses 5 issues pertinent to offering the service customers demand. Do you ever get the feeling that most of these efficiency initiatives or labour saving devices, so often presented as being for YOUR convenience, take up your time, save you nothing and add no value what so ever to your experience. They may same the business time and money, but they most certainly cost you time and money. You know the types of initiatives I am referring to: Automated telephone answering services. Automated messaging services that are ignored. Sending departments to overseas cheap labour environments. Often such initiatives not only cost you time and money – but the costs associated with the product or service you are buying continues to rise. Why should I have to entre a string of numbers to speak to the…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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