NO ONE LIKES A LIER – NO ONE TRUSTS A LIER If hyperbole do not brand a business untruthful – it certainly brings into question its credibility and sincerity. You see – no one believes all of that hyperbole or those terrible platitudes anymore – and if they do not believe them – the use […]

NO ONE LIKES A LIER – NO ONE TRUSTS A LIER If hyperbole do not brand a business untruthful – it certainly brings into question its credibility and sincerity. You see – no one believes all of that hyperbole or those terrible platitudes anymore – and if they do not believe them – the use of them can only damage your credibility. No one really believes or indeed takers seriously statements: We are the biggest….. No one beats … on price Best value in …. Then there is those infuriating recommendations by people who know nothing about the product in question, like: Dawn Fraser selling circulation devices. Denis Lillie selling work boots. It Buttrose selling retirement villages. The incredible proposition is that any of these ‘stars’ know anything about any of these products. I am prepared to wear that Ricky Ponting know something about vitamins – but most I don’t…