THE POLLUTION THAT ARE JARGON – AND SILVER BULLETS In my last blog I wrote about the proliferation of jargon in digital marketing – something I am sure many readers find annoying. I noted how much of it was simply designed to make the user look smart. While it is perhaps more noticeable in the […]

THE POLLUTION THAT ARE JARGON – AND SILVER BULLETS In my last blog I wrote about the proliferation of jargon in digital marketing – something I am sure many readers find annoying. I noted how much of it was simply designed to make the user look smart. While it is perhaps more noticeable in the online environment jargon is also prevalent in the offline space. Indeed marketers are continually coming up with new terms that represent silver bullets that will revolutionise marketing – and indeed the businesses of anyone that applies them. Three of my favourites are: Content marketing Story telling Podcasting Content marketing is all about creating and distributing content – online and offline – that will create engagement and build relationships. Content marketing is important and useful, but I am not convinced it is a discipline in its own right and I know it is nothing new. Newsletters…