WHAT IN MARKETING IS MORE IMPORTANT THAN EVERYTHING ELSE? I would argue that the answer is passion – passion for what you are doing – and just as importantly – passion for your customers and potential customers. I don’t know about you, but I have had just about my fill of Steve Jobs quotes. There […]

WHAT IN MARKETING IS MORE IMPORTANT THAN EVERYTHING ELSE? I would argue that the answer is passion – passion for what you are doing – and just as importantly – passion for your customers and potential customers. I don’t know about you, but I have had just about my fill of Steve Jobs quotes. There are so many of them floating around that one might think the second coming has been and gone. Notwithstanding this, I am going to repeat one that has been repeated many times before. Providing some comfort to me at least, is the fact that I have actually heard him say it (on You Tube). I would argue that Jobs was all too right when he said – ‘The only way to do great work is to love what you do’! Loving what you do or being passionate about what you do is critical to you…