I DON’T – IT IS SIMPLY NOT RELEVANT WHAT YOU LIKE OR HOW YOU THINK When I was in advertising one of my more interesting experiences was presenting a series of new brand identity options to a client. It was interesting because it was inevitable exciting and frustrating at the same time. It was exciting […]

I DON’T – IT IS SIMPLY NOT RELEVANT WHAT YOU LIKE OR HOW YOU THINK When I was in advertising one of my more interesting experiences was presenting a series of new brand identity options to a client. It was interesting because it was inevitable exciting and frustrating at the same time. It was exciting because I was presenting something my firm had created and I was, most often, proud of. It was frustrating because the response of so many clients, and in particular the less aware of them was – ‘I like this – I don’t like this – I hate this – I love this……’. I found this response frustrating because in the end event, it should never be about what they like or dislike – and should always be about what the customer and potential customer will respond to in the desired manner. Making it even more…