THINK MORE BROADLY – 3 OBSERVATIONS I have already commented on the tendency for business to think of innovation, and in particular disruption, as being about technology. There is a lot written about digital disruption and technological innovation when, in fact, much of the more successful innovation over recent years has not been digital and […]

THINK MORE BROADLY – 3 OBSERVATIONS I have already commented on the tendency for business to think of innovation, and in particular disruption, as being about technology. There is a lot written about digital disruption and technological innovation when, in fact, much of the more successful innovation over recent years has not been digital and much of the innovation has not involved technology. Some of the most successful innovation has involved new business models utilising existing technology. There has also been a tendency for discussion on innovation to focus on: Consumer products such as mobile phones Business to consumer marketing e.g. Airbnb Innovation by multinationals such as Tesla The product per se, as opposed to processes and functions I would argue that innovation needs to be approached with a much broader scope than this. I would further argue that: Innovation is every bit as important to services as it is…