DON’T TALK TO US – TALK TO ME – 3 OBSERVATIONS Have you ever received an invitation from someone you don’t know to connect with them on Linked IN? I most certainly have. Do you find you tend to respond differently if the invitation comes with a request tailored to you rather than the standard […]

DON’T TALK TO US – TALK TO ME – 3 OBSERVATIONS Have you ever received an invitation from someone you don’t know to connect with them on Linked IN? I most certainly have. Do you find you tend to respond differently if the invitation comes with a request tailored to you rather than the standard default request? Most people do! Tailored invitations are received more positively. The same is true of traditional correspondence. People tend to respond more favourably to a letter addressed ‘Dear Mrs Smith’ (given her name is Mrs Smith) and better still to ‘Dear Mary’ (given that her name is Mary) than to ‘Dear Sir/Madam’ or even ‘Good Morning’. The fact is, personalisation of communication may not deliver a sale, but it will increase significantly the likelihood of: Engagement – the correspondence being read Conversation – an email being responded to Advertising people have been telling us…