make it even simpler stupid

PEOPLE WILL NOT GIVE YOU THE TIME TO DEAL WITH COMPLEXITY – 3 OBSERVATIONS Have you ever watched the news on commercial television? I am afraid that I can’t. I find the ABC news shallow enough these days. I would smash the television ahead of enduring 16 minutes of commercial television infotainment punctuated by 14 […]

PEOPLE WILL NOT GIVE YOU THE TIME TO DEAL WITH COMPLEXITY – 3 OBSERVATIONS Have you ever watched the news on commercial television? I am afraid that I can’t. I find the ABC news shallow enough these days. I would smash the television ahead of enduring 16 minutes of commercial television infotainment punctuated by 14 minutes of commercials. So why do people: Watch commercial television news? Embrace news that is more opinion than observation? It may be that they are lazy, and it may be that they are stupid – but it is most certainly because they want it as simple as possible. The simpler the offering, the better! It is interesting to contemplate: The rapid and continuing growth in TV dinner sales The demand for packaged vegetables The preference for buying a new tap, rather that fitting a new washer What is behind these trends? It may be laziness,…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE