IT IS IMPORANT – BUT IT IS NOTHING MORE THAN AN ENABLER – 3 OBSERVATIONS In my last article I extolled the virtues of online shopping and e-commerce as they enable small business to compete with big business. It can! That said, there are any number of big businesses that fail online, and even more […]

IT IS IMPORANT – BUT IT IS NOTHING MORE THAN AN ENABLER – 3 OBSERVATIONS In my last article I extolled the virtues of online shopping and e-commerce as they enable small business to compete with big business. It can! That said, there are any number of big businesses that fail online, and even more that fail to realise their potential online. There are, of course, many reasons for this, but none are perhaps more apparent than: Falling for the myths associated with e-commerce; Acting as if e-commerce is all about technology. The first point is the subject of another article. Suffice to say, there are hundreds of dangerous myths associated with e-commerce, and the Internet more broadly, and accepting any of these myths can cost you dearly. Almost a myth, is the notion that the Internet, or more specifically, e-commerce is all about technology. Not only is this not…