THE QUESTION IS – CAN YOU DO IT BETTER? – 3 OBSERVATIONS The fact is, we all have a personal brand, and we are communicating it every time we interact with another human being. Every time we interact with someone, we impact on their perception of us. Effective personal branding occurs when we embrace the […]

THE QUESTION IS – CAN YOU DO IT BETTER? – 3 OBSERVATIONS The fact is, we all have a personal brand, and we are communicating it every time we interact with another human being. Every time we interact with someone, we impact on their perception of us. Effective personal branding occurs when we embrace the importance of: defining who the preferred audience is defining what we want to communicate managing the communication process It is naïve and unproductive to believe that we can develop a personal brand that appeals equally to all people. Indeed, there is a school of thought that suggests that until you are actively disliked by a segment of the population – you have not developed an optimal personal brand. As with corporate branding, it is important to identify the primary target market, and refine the brand to the demands of that market. It is very difficult…