australia behind on online retail

A recent report on the ABC suggested that Australia was 12 to 15 years behind most European countries when it comes to online retailing. The same article suggested, and everything I read supports the view that failure to embrace online shopping, has contributed significantly to the decline of Myer and David Jones. I saw Bernie […]

A recent report on the ABC suggested that Australia was 12 to 15 years behind most European countries when it comes to online retailing. The same article suggested, and everything I read supports the view that failure to embrace online shopping, has contributed significantly to the decline of Myer and David Jones. I saw Bernie Brookes, the Managing Director of Myer on television recently suggesting that Myer would become dominant in on line shopping, just as it has been in bricks and mortar shopping, because in the United States, the bricks and mortar retailers are with few exceptions, the dominant online retailers. The fact is however, the major retailers in the United States get online shopping and very few Australian companies seem to. It is interesting to note that 10% of retailing in Australia is now online, up from 5% two years ago.  At the same time, 25% of all…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

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Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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