it is the economy, stupid

I am led to believe it was Bill Clinton that many years ago said “It’s the economy -stupid” in reference to the fact that people more often than not vote on the basis of the economy. The fact is, I think in most cases he is right. Certainly federal governments in Australia seem to be […]

I am led to believe it was Bill Clinton that many years ago said “It’s the economy -stupid” in reference to the fact that people more often than not vote on the basis of the economy. The fact is, I think in most cases he is right. Certainly federal governments in Australia seem to be voted in or out on the basis of the handling of the economy. To my mind, that is a very sad commentary on humanity. Whilst I agree that the economy is important, it is not what makes life what it is, and it is not the be all and end all of a successful society. Factors like compassion have very little relevance to the economy. Objectives like happiness, have little relationship to the economy. What is more, when we talk about the economy what we are generally talking about is a standard of living of…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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