a bigger audience but the same principle – 3 recommendations There is nothing more important in business than relationships. Relationships are central to the success of B2C businesses and absolutely essential in B2B communication. Almost every successful business person I can think of is good at building relationships with the right people – customers, potential […]

a bigger audience but the same principle – 3 recommendations There is nothing more important in business than relationships. Relationships are central to the success of B2C businesses and absolutely essential in B2B communication. Almost every successful business person I can think of is good at building relationships with the right people – customers, potential customers, stakeholders, shareholders, financiers, potential financiers, government and other influencers. Most business people I know say that the most important source of business is word of mouth. Word of mouth in turn depends on relationships, relationships that drive conversion, repeat business and referral. Social media is not necessarily about relationships, but it is a powerful starting point for relationships. Connections while not relationships in themselves provide a platform for building relationships. I know many people with thousands of connections on LINKED IN – few of which they also have a relationship with. That said, they…