the product is more important than most think – 6 recommendations Businesses such as Apple, Tesla, and Zara clearly demonstrate that every great business has at its heart a great product. After the consumer, nothing is more important than the product. With this in mind, I recommend as follows. start with the consumer Given that […]

the product is more important than most think – 6 recommendations Businesses such as Apple, Tesla, and Zara clearly demonstrate that every great business has at its heart a great product. After the consumer, nothing is more important than the product. With this in mind, I recommend as follows. start with the consumer Given that it is the consumer who is expected to make the purchase, every marketing strategy and campaign should start with the consumer – and not the interests, ideas, and expertise of the business. Too many businesses are launched to leverage the expertise or interests of the owners, when they should be launched to leverage the needs and wants of the individuals who are expected to make the purchase. Understanding the consumer creates the capacity to develop a product or suite of products that addresses the needs and wants of the target market. Further, the product that…